Author : Rob Markovich
The world’s largest brand manufacturers are now realizing the full impact of what the Internet of Things can mean for creating long term connections to their customers, extending market share and profitability.
But with the cycle of innovation accelerating in a world of constant consumer adaption and the threads of connectivity so quickly interweaving across more of our everyday lives, how can these global brand manufacturers efficiently unearth innovations and opportunities that startups so often pioneer?
Broadcom held its annual GeekPeek event this past week. Held at Tank18 in San Francisco, GeekPeek13 showcased Broadcom’s vision -- connecting everything -- with a focus on Internet of Things (IoT) applications demonstrated by Broadcom and its partners. The event was abuzz with industry analysts and a broad range of journalists. Glad to be representing Ayla Networks, I was honored to participate in this, and met fellow Broadcom ecosystem partners, all showing real end customer use cases and value with compelling connected product demos.