Repeating participation at an industry trade show can be a great way to observe broader industry trends. Case in point: We recently experienced evidence of a noticeable maturing of the Internet of Things (IoT) industry at the recent Connection Conference in San Francisco.
Connections focuses on innovative technology and business solutions for the connected consumer. Hosted by Parks Associates, the conference attracts top executives, media and thought leaders in the digital living markets.
For Ayla, this was our second year in a row participating in the Connections conference, and boy what a difference a year makes in the world of IoT. Before, we had to do a lot more ‘educating’ on what the IoT is and why manufacturers should care. This year was more about the platforms and tools available, and how manufacturers are already using them to successfully create connected devices. Click on the link below for a copy of Ayla's whitepaper on considerations in building out your connected device strategy.
While we still had some ‘evergreen’ questions about our platform’s capabilities and broad issues of security for connected devices, we noticed a deepening of understanding of IoT issues since last year. There’s greater appreciation for what it takes behind the scenes to make IoT-connected products work.
Many companies are really starting to understand the value connected products can bring (the ‘Why’), and they’re now diving into the details on how to actually get started. They are exploring the pros and cons of building vs. buying IoT solutions. They want to hear detailed explanations of what other companies are doing with IoT technologies, and why companies like Owlet Baby Care and Kidde chose Ayla’s Agile IoT platform over other options they might have considered.
All in all, we had some great conversations with manufacturers who are really moving in their industries and coming up with some very creative ideas for connected products—which is one of the most exciting parts of the IoT space.
The IoT is still a relatively nascent industry. But as the Connections show indicates, it’s evolving and maturing rapidly. It’s a great time to be a part of it all.Download Your Copy