More than 26 million U.S. households own at least one smart-home device – an impressive increase of 35 percent since the beginning of 2016.

Consumer interest in the Internet of Things (IoT) will be the subject of an Ayla-sponsored Parks Associates workshop, “Crossing the Chasm – Understanding Growth in the Smart Home,” to be held Tuesday, March 21, 8 a.m. – 4:30 p.m., at the Westin San Francisco Airport hotel in Millbrae.

The workshop will examine strategies companies can use to expand IoT awareness and adoption of their connected products to the mass market. Ayla’s Rod McLane, senior director product marketing, will speak, as will executives from August, Ericsson, Greenwave Systems, Honeywell, Logitech, NETGEAR, Salus, and Schneider Electric.

Security Tops Consumer Concerns

Advanced security applications — and the best ways to communicate these efforts to consumers — will be among the important discussion topics, according to Brad Russell, a Parks research analyst. The firm’s research indicates that almost half of consumers rank privacy as their greatest concern about connecting devices to the Internet, and 40 percent have experienced a privacy or security problem with a connected device in the past year.

“This market trend is a significant barrier to IoT development, as data is key in expanding these solutions, and if consumer concerns prevent them from sharing data, many value propositions associated with the IoT will falter,” Russell said. 

Price of attendance is $1,500.