With over 25 billion devices projected to be connected by 2022, there’s no question about the growing buzz in the IoT space. Things ranging from smart plugs to jet engines are getting ‘smarter’, transmitting device data to the cloud, and opening up transformation opportunities in operational efficiency and business performance.
However, with this opportunity comes significant risk, specifically from having a large number of connected devices exposed to potential security and privacy risks from cyberattacks. The recent occurrences of the kr00k and ESP32 chip vulnerabilities, the Mirai botnet attack of 2017, and other stories of hacked devices have made the world aware of the potential IoT vulnerabilities. These have put a dampener on the opportunity to be realized from IoT-led transformation and have caused many potentially valuable projects to be shelved. Ayla’s existing architecture and implementation have protected our customers from these exploits, but we know there is more to do and that’s why the new partnership announced between Ayla Networks and Firedome is so important.
This partnership is the culmination of a year-long collaboration, cultivated over several engagements in 6 cities across trade show floors, multiple conversations about the future of IoT security, 2 joint panels, a joint webinar, and technical deep dives between 2 elite engineering teams. Our brands are combining our synergistic services to bring a joint offering to market helping device manufacturers position as privacy and security leaders in today’s hyper-connected and privacy-focused market.
We recognize that there is a fine balance to be achieved between enabling faster time-to-market, ensuring end-to-end security, and creating a great customer experience. Ayla’s IoT platform enables manufacturers of smart home or commercial devices to launch connected products quickly and easily while ensuring designed-in secure cloud communication, cloud data encryption with role-based access control, and privacy-centric mobile applications. Firedome’s solution complements that with a proactive, agent-based approach that protects the device against malware and malicious IP requests, that is combined with an AI cloud-based continuous monitoring system. In summary, Ayla offers preventive aspects while Firedome provides proactive detection & mitigation.
The result is a truly comprehensive, end-to-end security model that spans from the device to the cloud to the mobile app – the new paradigm of real-time IoT security. In this paradigm, security is built-in, not bolted-on, and is robust without impairing the user experience. Several leading brands in the market are already implementing this, notably a large North American retailer that is embedding this smart & secure model in a variety of consumer devices. The primary benefits are not just security, but also improved compliance with major regulations such as GDPR and PIPEDA among others. Not to mention that end customers feel a higher level of reassurance knowing their device is security certified (such as a UL Diamond level) and are more likely to purchase and adopt. The solution also keeps customers ahead of the curve in complying with new and future local privacy laws like California’s CCPA and SB-327, which further hint that proactive security will eventually become a standard for IoT devices.
We believe this is a pivotal moment not just for Ayla and Firedome but broadly for the IoT industry. As the needs of the IoT market evolve and security & privacy comes to the forefront, this partnership will enable a new standard and truly allow risk mitigation and acceleration of digital transformation initiatives. If you’re a device or equipment manufacturer wanting to elevate the security profile of your connected product, or for more information about the partnership, talk to us.