Ayla’s founders and executives are veteran Silicon Valley entrepreneurs who have dedicated themselves to making the Internet of Things a reality. As thought leaders in the world of IoT, they are not only shaping Ayla’s Agile IoT Platform, but the entire industry and what it means to build a connected device.

  • Jonathan Cobb

    Chief Executive Officer

    jonathan cobb

    Jonathan Cobb

    Chief Executive Officer

    Jonathan comes to Ayla from the Bay-Area office of ARRIS, a UK company where he was senior vice president of consumer solutions. Previously, Cobb was president, software and services, at Pace, a public UK consumer-electronics company that ARRIS acquired in 2016.

    After graduating from Cambridge University with a master’s degree in computer science, Cobb began his career at IBM, then moved into executive consulting, operations and professional services roles at several companies, including Motive, ON Networks, and 2Wire. He lives in Los Gatos.

  • David Friedman


    & Executive Chairman

    david friedman

    David Friedman

    Co-Founder , & Executive Chairman

    Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the embedded space. In that role, David forged partnerships with leading micro-controller companies, and built relationships with OEMs serving a variety of markets including health, fitness, home controls and smart energy.

    Prior to ZeroG, David was an early employee at Matrix Semiconductor, serving in various sales and marketing roles before Matrix was acquired by SanDisk. In earlier roles, David helped drive pricing strategy at Intel, and was an analyst in the mergers and acquisitions group at Chase Bank. David has an MBA from the University of Michigan and a BA from Colgate University; he holds five US Patents.

  • Phillip Chang


    General Manager Asia-Pacific

    phillip chang

    Phillip Chang

    Co-Founder , General Manager Asia-Pacific

    Phillip has 25 years of experience building and growing companies in Taiwan, China and the United States. Prior to founding Ayla, Phillip was at ZeroG Wireless, where he was responsible for developing and maintaining relationships with Asian manufacturers, suppliers, and customers, working with some of Asia’s largest contract manufacturers and technology providers. Phillip has also served as an executive vice president at Broadweb, a networking security vendor, CEO of Linkpeople, an early social network application developer, and founder of Macsense, a third party developer of Mac peripherals.

    A recognized business leader in Asia, Phillip has been called upon to instruct local corporate groups and support start-up fund raising activities in Taiwan and Shanghai. In 2004, he was honored to be a representative of Taiwan’s Information Telecommunication and Communication delegation to APEC (Asia Pacific Economic Conference) in Seoul, Korea. Phillip has a BA from UC Berkeley, an MS from Stanford University and is completing a doctorate in Acupuncture and Oriental Medicine in his spare time. Before beginning his career in business, he was a world-class athlete, participating as a member of Taiwan’s Olympic swimming team.

  • Ashish Agrawal

    Senior VP of Engineering

    ashish agrawal

    Ashish Agrawal

    Senior VP of Engineering

    Ashish comes to Ayla from Flipkart, an electronic commerce company based in Bangalore, India. He headed the engineering for Flipkart's customer shopping experience-including the mobile site and apps, the desktop site, search platform, product recommendations and personalization, as well as the merchandising, advertising and order-placement platforms. Prior to Flipkart, he was a long-time software and technology leader at Amazon and also served as chief technology officer at two companies: Sirqul in Seattle and Micromax Informatics in India.

    Agrawal graduated from Columbia University in New York with a master's degree in electrical engineering (MSEE), and from the Indian Institute of Technology in Delhi with a bachelor's degree in computer science.

  • Evan Bergman

    VP of OEM Sales

    evan bergman

    Evan Bergman

    VP of OEM Sales

  • Russ Keveryn

    VP of Strategic Sales

    russ keveryn

    Russ Keveryn

    VP of Strategic Sales

    Russ heads up Ayla's sales expansion into new market areas, beginning with telecommunications service providers.

    He is an alumnus of Pace/ARRIS, where he led the telco sales initiative and served as vice president of sales between 2013 and 2018. During the final two years of his tenure, he was responsible for delivering hardware, software and services exclusively to AT&T for its Uverse broadband and DirecTV video services.

    From 1999-2013, Keveryn held sales or business-development positions at Phunware Inc., TouchCommerce, 2Wire, Alcatel-Lucent and Trilogy. Previously, he worked as a software developer and consultant.

    Keveryn earned a bachelor's degree in computer science from Texas Tech University in Lubbock.

  • Bill Podrasky

    VP of Business Development

    bill podrasky

    Bill Podrasky

    VP of Business Development

    Bill is a technology industry veteran, with over 20 years in key roles at successful Silicon Valley companies. Prior to joining Ayla Bill was SVP of Business Development at Stream Technologies a global IoT connectivity platform provider. Before Stream Bill was EVP of Global Sales at Electric Imp an IoT cloud and hardware connectivity platform company. Previous to Electric Imp, Bill was Head of Global Business Development at Jasper Wireless a cloud-based IoT/M2M platform provider serving mobile network operators around the world. Before Jasper, Bill was Head of Global Business Development at Danger Inc. (acquired by Microsoft in 2008) a mobile software developer. Prior to Danger, Bill was a Regional Manager at Concentric Network Corporation (acquired by XO Communications in 2000).

  • Steve Ruiz

    VP of Human Resources

    steve ruiz

    Steve Ruiz

    VP of Human Resources

    Steve Ruiz has spent 25 years as a human resources and staffing expert. He will use his experience and contacts to double Ayla’s workforce by next year, and he will help shape Ayla’s company culture as it moves beyond the startup phase.

    Most recently, Ruiz was senior director of human resources at Intel spinoff GainSpan Corporation, a 200-person company that provides ultra low-power Wi-Fi connectivity for the IoT. Before joining GainSpan, Ruiz was senior director of human resources at ZeroG Wireless, a low-power Wi-Fi semiconductor vendor with 50 employees.

    Before that, he ran a successful consulting business offering both human resources and staffing services to start-up companies in the semiconductor industry. His consulting business predated the Professional Employer Organizations (PEOs) that now dominate technology industry human relations services, making Ruiz a true pioneer in his field.

  • Sahir Sait

    VP of Products

    sahir sait

    Sahir Sait

    VP of Products

    Sahir joins Ayla from Google, where he spent five years working across Google's display and search ads ecosystem, including the AdMob, DoubleClick and Adsense products. Most recently, he ran product technology management for Google's Mobile Ads publisher business, where he focused on ensuring a healthy ecosystem, driving platform competitiveness and reducing operational cost.

    Prior to Google, Sait worked for Pace (before it was acquired by ARRIS) as director of product for management platforms. He was responsible for product strategy, execution and market adoption of Pace's service and device management product portfolio. Before Pace, he spent five years with Alcatel-Lucent, driving customer experience solutions for large telecommunications providers.

    Sait graduated from the University of Texas at Austin with a bachelor's degree in business administration.

  • Prashanth Shetty

    VP of Marketing

    prashanth shetty

    Prashanth Shetty

    VP of Marketing

    Prashanth Shetty heads up Ayla Networks’ global marketing team, bringing more than 20 years of experience in product and corporate marketing.

    Most recently, Shetty was vice president and chief marketing officer (CMO) for Guardian Analytics. Previously, he served as vice president of global product marketing for CA Technologies’ Cyber Security & API Management divisions, and he held various general management and leadership roles at EMC, SAP and MetricStream. Shetty graduated from Stanford University and earned an MBA from The Wharton School.