Ayla’s founders and executives are veteran Silicon Valley entrepreneurs who have dedicated themselves to making the Internet of Things a reality. As thought leaders in the world of IoT, they are not only shaping Ayla’s Agile IoT Platform, but the entire industry and what it means to build a connected device.

  • Jonathan Cobb

    Chief Executive Officer

    Jonathan Cobb

    Chief Executive Officer

    Jonathan comes to Ayla from the Bay-Area office of ARRIS, a UK company where he was senior vice president of consumer solutions. Previously, Cobb was president, software and services, at Pace, a public UK consumer-electronics company that ARRIS acquired in 2016.

    After graduating from Cambridge University with a master’s degree in computer science, Cobb began his career at IBM, then moved into executive consulting, operations and professional services roles at several companies, including Motive, ON Networks, and 2Wire. He lives in Los Gatos.

  • David Friedman


    Executive Chairman,

    & Chief Strategy Officer

    David Friedman

    Co-Founder , Executive Chairman , & Chief Strategy Officer

    Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the embedded space. In that role, David forged partnerships with leading micro-controller companies, and built relationships with OEMs serving a variety of markets including health, fitness, home controls and smart energy.

    Prior to ZeroG, David was an early employee at Matrix Semiconductor, serving in various sales and marketing roles before Matrix was acquired by SanDisk. In earlier roles, David helped drive pricing strategy at Intel, and was an analyst in the mergers and acquisitions group at Chase Bank. David has an MBA from the University of Michigan and a BA from Colgate University; he holds five US Patents.

  • Phillip Chang


    General Manager Asia-Pacific

    Phillip Chang

    Co-Founder , General Manager Asia-Pacific

    Phillip has 25 years of experience building and growing companies in Taiwan, China and the United States. Prior to founding Ayla, Phillip was at ZeroG Wireless, where he was responsible for developing and maintaining relationships with Asian manufacturers, suppliers, and customers, working with some of Asia’s largest contract manufacturers and technology providers. Phillip has also served as an executive vice president at Broadweb, a networking security vendor, CEO of Linkpeople, an early social network application developer, and founder of Macsense, a third party developer of Mac peripherals.

    A recognized business leader in Asia, Phillip has been called upon to instruct local corporate groups and support start-up fund raising activities in Taiwan and Shanghai. In 2004, he was honored to be a representative of Taiwan’s Information Telecommunication and Communication delegation to APEC (Asia Pacific Economic Conference) in Seoul, Korea. Phillip has a BA from UC Berkeley, an MS from Stanford University and is completing a doctorate in Acupuncture and Oriental Medicine in his spare time. Before beginning his career in business, he was a world-class athlete, participating as a member of Taiwan’s Olympic swimming team.

  • David Adams

    Chief Financial Officer

    David Adams

    Chief Financial Officer

  • Mike Merit

    VP of Customer Success

    Mike Merit

    VP of Customer Success

    As the head of the Customer Success Team at Ayla, Mike helps ensure Ayla’s customers get the right resources they need to design, launch and grow successful IoT product lines.  To accomplish this the Customer Success Team engages customer facing resources spanning from customer tech leads to 24/7 customer support to management of our customers strategic growth.

    Mike brings a diverse experience to Ayla, always focused on creating talented client facing teams that help customers succeed with emerging technology.

    Prior to Ayla, Mike was the Chief Evangelist and VP of Customer Success at Kollective the leader in enterprise SaaS provider for software defined networking and live video broadcast solutions for the largest companies on the planet. 

    Before joining Kollective, Mike was an Account Director at cutting-edge interactive agencies like Evolution Bureau and Organic (part of Omnicom) where he worked on amazing brands like Sprint, NetApp and Sephora. 

    Earlier in his career, Mike held product management and client management stints at high tech companies like CNET, NBC Internet and Macroplay.com  

    Mike holds a Bachelor’s degree in Sociology from UC Berkeley and can karaoke Neil Diamond songs upon request.

  • Bill Podrasky

    VP of Business Development

    Bill Podrasky

    VP of Business Development

    Bill is a technology industry veteran, with over 20 years in key roles at successful Silicon Valley companies. Prior to joining Ayla Bill was SVP of Business Development at Stream Technologies a global IoT connectivity platform provider. Before Stream Bill was EVP of Global Sales at Electric Imp an IoT cloud and hardware connectivity platform company. Previous to Electric Imp, Bill was Head of Global Business Development at Jasper Wireless a cloud-based IoT/M2M platform provider serving mobile network operators around the world. Before Jasper, Bill was Head of Global Business Development at Danger Inc. (acquired by Microsoft in 2008) a mobile software developer. Prior to Danger, Bill was a Regional Manager at Concentric Network Corporation (acquired by XO Communications in 2000).

  • Steve Ruiz

    VP of Human Resources

    Steve Ruiz

    VP of Human Resources

    Steve Ruiz has spent 25 years as a human resources and staffing expert. He will use his experience and contacts to double Ayla’s workforce by next year, and he will help shape Ayla’s company culture as it moves beyond the startup phase.

    Most recently, Ruiz was senior director of human resources at Intel spinoff GainSpan Corporation, a 200-person company that provides ultra low-power Wi-Fi connectivity for the IoT. Before joining GainSpan, Ruiz was senior director of human resources at ZeroG Wireless, a low-power Wi-Fi semiconductor vendor with 50 employees.

    Before that, he ran a successful consulting business offering both human resources and staffing services to start-up companies in the semiconductor industry. His consulting business predated the Professional Employer Organizations (PEOs) that now dominate technology industry human relations services, making Ruiz a true pioneer in his field.

  • Sahir Sait

    VP of Products

    Sahir Sait

    VP of Products

  • Prashanth Shetty

    VP of Global Marketing

    Prashanth Shetty

    VP of Global Marketing