Ayla Networks Announces Support for Smart Home Device Developers Adopting the Matter Standard
- John Grady

- Jul 27, 2022
- 2 min read
Updated: May 26, 2023
Adds Data Analytics and a Roadmap to Future Matter Versions
Ayla Networks, whose Internet of Things (IoT) platform rapidly transforms any device into a smart, connected product, today announced support for smart home manufacturers and retailers that intend to adopt the Matter standard, the new connectivity protocol to be released later this year.
Until now, interconnectivity among smart home devices has been complex. Matter solves that problem with a standard that ensures seamless and secure connectivity with all Matter-compliant devices within the home.
“Matter essentially levels the playing field for seamless interconnectivity of smart home devices, so it’s time for manufacturers to rethink their value propositions and provide products that focus on the user experience,” said Jonathan Cobb, CEO of Ayla Networks. “As a member of the Connectivity Standards Alliance leading the initiative, Ayla is ready now to support customers moving to Matter.”
Ayla also makes it easier for smart home device manufacturers to connect their devices locally and to the cloud, thanks to its partnership with Espressif in which Espressif is offering the option of Ayla software on its Matter-compliant chipsets and modules.
Ayla IoT Platform Provides Distinctive Customer Value
Device manufacturers, Smart Home platforms, and retailers want to preserve the day-to-day metrics of their devices and maintain a relationship with their customers. However, standardization could lead to overly simplistic functionality, driven by third-party apps and ecosystems. To avoid this outcome, Ayla provides developers and retailers with apps, tools, and metrics to enable them to perform data analytics on the data generated by their connected devices, so they can better understand their smart home products’ usage and performance to enhance their value to users.
“Ayla ensures that you have an excellent, branded user experience as a hedge against customers leaving your ecosystem,” said Cobb. “As IoT platform experts, we’ll not only help integrate your products into the Matter standard, we’ll also future-proof your solution as standards and use cases evolve.”
Going Beyond the Standard
Matter is a significant initiative for device compatibility, but Matter does not encompass the entire smart home solution. That is why Ayla provides manufacturers and retailers a comprehensive Matter-compliant platform that includes functionality not addressed by the Matter standard. This includes features such as cloud access, device management, user management, device schedules, support for non-Matter devices, data analytics, and a proven 5-star user app.
Manufacturers Rely on Ayla
Since its founding in 2010, Ayla has been the IoT platform behind connected products from leading consumer brands, including SharkNinja, Owlet, Canadian Tire, Kenmore, Hunter Fan, Fujitsu, and Schneider Electric. These brands leverage Ayla’s smart home and IoT experience to remain ahead of the market with competitive, connected solutions.
About Ayla Networks
Ayla Networks, a member of the Connectivity Standards Alliance leading the Matter initiative, enables consumer device manufacturers and retailers to realize better business outcomes through IoT solutions. Ayla’s software platform includes device, cloud, application, analytics, and machine learning capabilities to drive the development and launch of differentiated connected products and services. By leveraging the Ayla IoT platform, solution providers can realize future-proofed, secure, connected products in the shortest time with the least risk. For more information, visit www.aylanetworks.com.



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The bit about Matter leveling the playing field really resonates—manufacturers definitely need to rethink their value props beyond just connectivity, and Ayla’s analytics focus seems like a smart angle. Curious to see how the roadmap handles future Matter versions once the standard evolves. By the way, I keep a free short haircut style gallery I like to share: https://shorthaircuts.net/